Create an event data tracking design for Google Analytics 4

This course provides comprehensive guidance on designing effective events in Google Analytics 4, helping you track user interactions accurately for deeper insights and improved service or product optimization.

Skill Level
Beginner
Time to Complete
1,5h
OVERVIEW

About this course

With Google Analytics 4, events are essential in a setup. They can help you to track the right interactions with the right context. And this enables you to get deeper insights to improve your service or product. But designing events is not easy. What are the right events? How do you structure them? How to ensure not to create a huge mess that is not usable in the end. This course aims to avoid this and develop a solid event data design for Google Analytics 4.
Trailer
WHO

Who is this course for

1
Web Developer
You are the one who makes sure the website collects all the juicy data on who's visiting, where they're coming from, and what they're up to. You are the creative geniuses who use their coding skills to make your website look amazing and tracking just works.
2
Marketing Analyst
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.
3
Growth Manager
A growth manager is like the Swiss Army knife of a company, juggling everything from marketing strategies to data analysis to help the business scale up. They're the go-to person for attracting more customers, keeping them happy, and ultimately boosting the bottom line.
CURRICULUM

LEARN-BY DOING WITH LESSONS

The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.
Trailer
1
Google Analytics 4 Tracking Plan Design: What You Need to Know
2
Event data in Google Analytics - what has changed with GA 4
3
Which events do I need - why a business and product focus is a better way
4
How to find business and product events for GA4
5
Work with customer, product and interaction events in GA4
6
Example design: Gmail customer events
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KEY TAKEAWAYS

WHAT YOU LEARN

The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
How the event model has changed in Google Analytics 4
How to define events that help you to measure business success
How to work with customer, product and interaction events
How to find the right event parameters
DEEPSKYDATA TEACHERS

LEARN WITH EXPERIENCED DATA EXPERTS

Teacher
The background of the info card. Likely the portait of a person who is a teacher on the platform.
A colourful small side decoration on an info card.
Timo Dechau
Founder & Data Engineer