Enrich your Hubspot data with Stripe data with Weld

In the video, a streamlined process is demonstrated for improving marketing segmentation through the use of Weld, a tool that efficiently imports Stripe data into a database, transforms it, and then loads it into Hubspot—all in as little as 60 minutes. This approach aims to simplify the often time-consuming coordination between marketing and data/engineering teams.

Skill Level

Beginner

Time to Complete

1,5 hours

OVERVIEW

About this course

Marketing loves segments because a segment means I can craft a message with stronger targeting and a higher chance of conversion. But for good segments, you need more good data. This is where the interesting dance between marketing and data/engineering starts. Jira tickets back and forth, some weeks, and finally, the data is there. In this video, we show a more streamlined process. Using Weld, we can load Stripe data into our database, transform and aggregate it to our needs, and load it into Hubspot. All can be done in a matter of days (we did it in 60m).

Trailer

WHO

Who is this course for

Marketing Analyst

You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.

Analytics Engineer

You are the ones who bring all our data to life and turn it into valuable insights. The ones who turn data into gold, like a modern-day alchemist.

Growth Manager

A growth manager is like the Swiss Army knife of a company, juggling everything from marketing strategies to data analysis to help the business scale up. They're the go-to person for attracting more customers, keeping them happy, and ultimately boosting the bottom line.

CURRICULUM

LEARN-BY DOING WITH LESSONS

The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.

Trailer

Introduction and what is the difference of a data platform compared with the modern data stack

Our use case we implement today

Why is it not so easy to load data from a source into a different tool?

Weld - Set up the connections to Stripe & Hubspot

Weld- Decide on the right data freshness strategy

Weld - Check out our new synced data

KEY TAKEAWAYS