Consent-based tracking or anonymous measuring with Snowplow

Consent-based event tracking and collection is a core skill today. In this course, we show how to switch between anonymous measuring and tracking with an identifier in Snowplow based on your user's consent.

Skill Level
Time to Complete
1 hour

About this course

Asking your customers if they want to be tracked is a good thing. You want to be transparent about what kind of data you collect from them and what could be used to stitch together user journeys. In Snowplow, you can handle the user's consent instantly and can switch between anonymous measuring (with no identifiers) and tracking (by storing an id in a cookie). And the implementation is really straightforward.

Who is this course for

Web Developer
You are the one who makes sure the website collects all the juicy data on who's visiting, where they're coming from, and what they're up to. You are the creative geniuses who use their coding skills to make your website look amazing and tracking just works.
Product Analyst
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.
Marketing Analyst
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.


The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.


The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
How is consent working in a user session
Why do we need to identify users, or do we really need it?
How to change between tracking and anonymous measuring in a user session
How to implement consent-based tracking in Snowplow

Why learn with Deepskydata?

We understand the struggle because we've once been in your shoes. Allow us to share what we know now to help you reach your destination with ease and make your learning journey smoother.
Shortcut to success
Get hands-on shortcuts across the data stack with our how-to videos, saving you time and resources on testing and debugging - where 90% of the work lies.
A new community
Rolling out in early 2023 the new community will bring you together with data practitioners who are on the same track, with the same struggles to share experiences.
We are here for you
This is not a watch and forget platform. We are here to help you. Do you have questions after watching a course - just get in touch with us.


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Timo Dechau
Founder & Data Engineer