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Create an event data tracking design for Google Analytics 4
Example design: Gmail interaction events
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Lessons
1
Google Analytics 4 Tracking Plan Design: What You Need to Know
2
Event data in Google Analytics - what has changed with GA 4
3
Which events do I need - why a business and product focus is a better way
4
How to find business and product events for GA4
5
Work with customer, product and interaction events in GA4
6
Example design: Gmail customer events
7
Example design: Gmail product events
8
Example design: Gmail event attributes
9
Example design: Gmail interaction events
10
How to implement events in GA4
11
Recap and takeaways of the course