OVERVIEW
About this course
The free raw data export is still the best new feature in Google Analytics 4 - Period. It unlocks plenty of new use cases that were not possible before and bonus: you can build your own UI for the GA data.
So, you start with well-crafted ad-hoc queries on top of the GA data to produce useful dashboards. But then happens the usual analyst's daydream and nightmare - the business teams are asking for more: "Can we have the data refreshed every morning by the way, here is our list of other insights we would love to have."
This is exactly the point in time when you should think about data modeling.
This course gives you an introduction to data modeling, especially for event data froms, Google Analytic by using the Activity schema data model approach, which is designed for event data in the first place.
Learn how to abstract away from the GA data to enable an easily scalable data model for your Google Analytics 4 data, that can serve all the business needs for insights.