Deploy server-side Google Tagmanager using Google AppEngine
Learn how to set up server-side Google Tag Manager using Google AppEngine with a custom configuration. Start now and master the use of this powerful tool to improve your tracking setup.
Time to Complete
Basic GTM experience
About this course
The server-side Google Tag Manager sometimes seems like the holy grail when you read people talking and writing about it. Let's be clear, it's a great tool and can improve things in your tracking setup. But you should know what improvements you can expect and what are just some myths.
After that, we will show you how to set up a server-side Tag Manager instance using Google AppEngine. This is a bit different from the automatic setup because here you can define the region where your Tag Manager is hosted (very important for EU-based companies) and how many instances you need based on your daily traffic.
Alexander and I do this together and share a lot of context, learnings and insights about using Google Tag Manager.
Who is this course for
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.
You are the one who makes sure the website collects all the juicy data on who's visiting, where they're coming from, and what they're up to. You are the creative geniuses who use their coding skills to make your website look amazing and tracking just works.
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.
LEARN-BY DOING WITH LESSONS
The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.