Deploy server-side Google Tagmanager using Google AppEngine

Learn how to set up server-side Google Tag Manager using Google AppEngine with a custom configuration. Start now and master the use of this powerful tool to improve your tracking setup.

Skill Level
Time to Complete
1,5 hours

About this course

The server-side Google Tag Manager sometimes seems like the holy grail when you read people talking and writing about it. Let's be clear, it's a great tool and can improve things in your tracking setup. But you should know what improvements you can expect and what are just some myths.

After that, we will show you how to set up a server-side Tag Manager instance using Google AppEngine. This is a bit different from the automatic setup because here you can define the region where your Tag Manager is hosted (very important for EU-based companies) and how many instances you need based on your daily traffic.

Alexander and I do this together and share a lot of context, learnings and insights about using Google Tag Manager.

Who is this course for

Product Analyst
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.
Web Developer
You are the one who makes sure the website collects all the juicy data on who's visiting, where they're coming from, and what they're up to. You are the creative geniuses who use their coding skills to make your website look amazing and tracking just works.
Marketing Analyst
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.


The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.


The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
Learn the differences between client and server-side Tag Managers
Understand the benefits and limitations of the server-side Tag Manager
Deploy a server-side Tag Manager in a new GCP project with your custom configuration
Understand the Tag Manager configurations

Why learn with Deepskydata?

We understand the struggle because we've once been in your shoes. Allow us to share what we know now to help you reach your destination with ease and make your learning journey smoother.
Shortcut to success
Get hands-on shortcuts across the data stack with our how-to videos, saving you time and resources on testing and debugging - where 90% of the work lies.
A new community
Rolling out in early 2023 the new community will bring you together with data practitioners who are on the same track, with the same struggles to share experiences.
We are here for you
This is not a watch and forget platform. We are here to help you. Do you have questions after watching a course - just get in touch with us.


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A colourful small side decoration on an info card.
Timo Dechau
Founder & Data Engineer
The background of the info card. Likely the portait of a person who is a teacher on the platform.
A colourful small side decoration on an info card.
Alexander Kirtzel
Co-Founder & CTO Elbwalker