Learn to design a metrics driver tree in DoubleLoop
Metrics are usually useless when they are not in context. A driver tree helps to bring metrics in context and relation to each other.
Time to Complete
About this course
Dan and I are offering insights into the importance of context for metrics. We delve into various topics, including:
- Understanding the significance of a driver tree, which provides valuable context to metrics.
- Exploring two key concepts of a driver tree: extended funnel and a network of networks that may not have a direct relation to the north star metric.
- Learning how to construct a driver tree for an e-commerce store and integrate it with Google Analytics 4.
- Discovering methods to align your goals and the work you track, such as using Jira, with a driver tree and the metrics you aim to influence.
Who is this course for
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.
As a product manager who works with data, you are like a digital wizard, using your magical powers to predict what our customers need. You spend your days analyzing numbers and making recommendations to improve our products.
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.
LEARN-BY DOING WITH LESSONS
The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.