Skill Level
Beginner
Time to Complete
1,5 hours
OVERVIEW
About this course
Dan and I are offering insights into the importance of context for metrics. We delve into various topics, including:
- Understanding the significance of a driver tree, which provides valuable context to metrics.
- Exploring two key concepts of a driver tree: extended funnel and a network of networks that may not have a direct relation to the north star metric.
- Learning how to construct a driver tree for an e-commerce store and integrate it with Google Analytics 4.
- Discovering methods to align your goals and the work you track, such as using Jira, with a driver tree and the metrics you aim to influence.
Trailer
WHO
Who is this course for
1
Product Analyst
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.
2
Product Manager
As a product manager who works with data, you are like a digital wizard, using your magical powers to predict what our customers need. You spend your days analyzing numbers and making recommendations to improve our products.
3
Marketing Analyst
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.
CURRICULUM
LEARN-BY DOING WITH LESSONS
The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.
KEY TAKEAWAYS
WHAT YOU LEARN
The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
Here are some of the things you'll get out of doing this course:
Understanding the significance of a driver tree
At least two core concepts of a driver tree: extended funnel or a network of networks with no clear relation to the north star metric.
How to build a driver tree for an e-commerce store
How to connect your bets and the work that you track with a metrics map
WHY
Why learn with Deepskydata?
We understand the struggle because we've once been in your shoes. Allow us to share what we know now to help you reach your destination with ease and make your learning journey smoother.
Shortcut to success
Get hands-on shortcuts across the data stack with our how-to videos, saving you time and resources on testing and debugging - where 90% of the work lies.
A new community
Rolling out in early 2023 the new community will bring you together with data practitioners who are on the same track, with the same struggles to share experiences.
We are here for you
This is not a watch and forget platform. We are here to help you. Do you have questions after watching a course - just get in touch with us.
DEEPSKYDATA TEACHERS
LEARN WITH EXPERIENCED DATA EXPERTS
Teacher
Timo Dechau
Founder & Data Engineer
Teacher
Daniel Schmidt
CEO & Cofounder of DoubleLoop, the platform for metrics-driven strategy.