Track & use custom dimensions in Piwik Pro

Custom dimensions can extend your analytical data with more context and allow you to analyze the website and customer journey behavior.

Skill Level
Time to Complete
1,5 hours

About this course

Custom dimensions clearly indicate that you have moved from a beginner setup to a more advanced one. They are a powerful concept that enables you to add more context to your data and more ways to slice and dice page, session, and event performance. Lukas Oldenburg joins me in this session so that we can come up with a combined over 30 years of analytical experience. And also, both of us have just done some projects in Piwik Pro, and we are eager to share our experiences.

Who is this course for

Web Developer
You are the one who makes sure the website collects all the juicy data on who's visiting, where they're coming from, and what they're up to. You are the creative geniuses who use their coding skills to make your website look amazing and tracking just works.
Marketing Analyst
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.
Product Analyst
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.


The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.


The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
What is the value of custom dimensions?
What are the different types of custom dimensions?
How to track & add custom dimensions in Piwik Pro with Piwik Tagmanager
How to track custom dimensions for Piwik Pro with Google Tagmanager
How to access the custom dimensions in Piwik Pro

Why learn with Deepskydata?

We understand the struggle because we've once been in your shoes. Allow us to share what we know now to help you reach your destination with ease and make your learning journey smoother.
Shortcut to success
Get hands-on shortcuts across the data stack with our how-to videos, saving you time and resources on testing and debugging - where 90% of the work lies.
A new community
Rolling out in early 2023 the new community will bring you together with data practitioners who are on the same track, with the same struggles to share experiences.
We are here for you
This is not a watch and forget platform. We are here to help you. Do you have questions after watching a course - just get in touch with us.


The background of the info card. Likely the portait of a person who is a teacher on the platform.
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Lukas Oldenburg
Independent Digital Analytics Expert
The background of the info card. Likely the portait of a person who is a teacher on the platform.
A colourful small side decoration on an info card.
Timo Dechau
Founder & Data Engineer