Tracking Design Hands-On Session: Measurematch

Together with the Measurematch team, we do an event-storming and tracking plan design session to develop how they should track their platform.

Skill Level
Time to Complete
2 hours

About this course

The real magic happens when you create a tracking design with a group of stakeholders.

In this session, I sat down with the Measurematch team to create a tracking design for their platform.

We start with an event storming session to learn what a typical customer journey looks like, and the fun part here is that we are talking about three different types of customers.
After that, we start to design the tracking plan by first defining the entities and the activities for each and then thinking about good properties.

We have plenty of really good design discussions during this session which are helpful for you to understand how to decide on a specific tracking plan design.

Who is this course for

Product Analyst
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.
Product Manager
As a product manager who works with data, you are like a digital wizard, using your magical powers to predict what our customers need. You spend your days analyzing numbers and making recommendations to improve our products.
Marketing Analyst
You are like a secret agent, using your spy-like skills to analyze campaign performance. They comb through mountains of data to tell us what's working, what's not, and how we can improve our marketing strategies.


The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.


The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
Learn how Measurematch works
How to use an event storming session to map customer journeys
Make a decision about how to track customers on a marketplace
Define product entities for a tracking plan
Develop and map activities for a tracking plan
Design good event properties

Why learn with Deepskydata?

We understand the struggle because we've once been in your shoes. Allow us to share what we know now to help you reach your destination with ease and make your learning journey smoother.
Shortcut to success
Get hands-on shortcuts across the data stack with our how-to videos, saving you time and resources on testing and debugging - where 90% of the work lies.
A new community
Rolling out in early 2023 the new community will bring you together with data practitioners who are on the same track, with the same struggles to share experiences.
We are here for you
This is not a watch and forget platform. We are here to help you. Do you have questions after watching a course - just get in touch with us.


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Timo Dechau
Founder & Data Engineer