Google Tag Manager Operations

Starting with GTM is easy but the real challenges are happening when setups are growing and need to cover more than simple use cases.

Skill Level
Time to Complete
1,5 hours
Worked with GTM
About this learning path
The Google Tag Manager is a powerful tool in frontend (and now also server-side) tracking setups. It creates one place to define where you want to send to multiple destinations. But the GTM is not built for scale. It quickly becomes cluttered, creating ownership and compliance issues and reducing data quality significantly. Therefore you need to work constantly on your setup and add specific extensions to keep your data quality.
Learn about the benefits of server-side tracking
How to regulary audit your tag manager
How to scale GTM in big organisations with shared ownership

Why choose a learning path?

No worries, we are here and support you on every step of the way.
Become the best data expert with:

Explore a new topic
Either you want to solve some immediate problems in your setup or you like to discover new things. In a learning path you can find all relevant courses for one specific topic or use case.
Different levels
When you just start in a learning path we have beginner courses to warm up. But don't step there - we offer courses to level up until pro and beyond.
Hands-on Support
Not sure about the right learning path for you? Please reach out to us, via email or our community, so we can help you where to start.


Then don’t wait. The sign up is free and extremely quick.
Your first video is already waiting for you.