Create a tracking plan for Airbnb

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In this lesson

Our first aim is to find out more about the core business and product events. Therefore it is important to distinguish between business and product events (as we did in our video course about data collection 101). Often business events are equal to marketing events. But as the main factor to differentiate between business vs. product events it makes sense to see the relevance for the annual business reporting (= high relevance - business event; low relevance - product event).