Deploy server-side Google Tagmanager using Google AppEngine

Introduction and what we are going to do

Google Tag manager basics - How and why do we use it?

How does a tag manager work in general?

What is a server-side Tag Manager and what are the differences & benefits?

The relationship between client and server-side tag managers

Busting some server-side tag manager myths

How the technical setup of the client and server-side tag manager is different?

Create the server-side Google Tag Manager Container

Using the Google Documentation to setup server-side Google Tag Manager

A quick intro to Google AppEngine for hosting server-side Google Tag Manager

About server-side Google Tag Manager costs

Start the server-side Google Tag Manager setup in Google Cloud Platform using a new project

Setting up server-side Google Tag Manager by using Google Cloud Shell

Run the bash setup script for server-side Google Tag Manager

Adding the container config id for server-side Tag Manager

Defining the policy script url for server-side Tag Manager

Defining if you want to enable request logging for server-side Tag Manager and if you want to use different stages

Defining the CPU utilization for the server-side Tag Manager

Final setup of bash script configs and selecting the region for server-side Tag Manager

After the server-side Tag manager is deployed and ready - where you can find the instance in the Google Cloud

Add the server-side Tag manager URL to the tag manager console

Wrapping up and recap