Data Collection & Tracking Design 101

Get or refresh the basics of data collection and tracking design. What this all means, how to plan it and what architecture can look like.

Skill Level
Time to Complete
1 hour

About this course

The big question: Where to start? Well, here is not a bad place to start. Maybe if you are new to tracking and data collection. Or if you have done some collection implementations and think, maybe I need to review the basics. Here are the basics.

Different lessons on how to:
- approach data collection with a plan
- handle users consent
- learn all the typical tracking and collection terms

Who is this course for

Product Manager
As a product manager who works with data, you are like a digital wizard, using your magical powers to predict what our customers need. You spend your days analyzing numbers and making recommendations to improve our products.
Web Developer
You are the one who makes sure the website collects all the juicy data on who's visiting, where they're coming from, and what they're up to. You are the creative geniuses who use their coding skills to make your website look amazing and tracking just works.
Product Analyst
You are the product data detective (Mrs. or Mr. Holmes), using your analytical skills to uncover insights from your products. You help businesses make strategic decisions and drive growth by identifying trends and patterns in the data.


The choice is yours - you can either immerse yourself and complete the course in one go, or take a more gradual approach by repeating and skipping between lessons at your own pace.


The best way to learn is by taking action, so it's time to get ready to work.
Here are some of the things you'll get out of doing this course:
Having a plan is important for effective data collection
Understanding the components of a typical architecture is crucial in designing a data collection system
Familiarizing oneself with collection terms is necessary for clear communication and effective data collection
Knowing the typical data collection tools and their uses is essential in selecting the appropriate tools for a given project

Why learn with Deepskydata?

We understand the struggle because we've once been in your shoes. Allow us to share what we know now to help you reach your destination with ease and make your learning journey smoother.
Shortcut to success
Get hands-on shortcuts across the data stack with our how-to videos, saving you time and resources on testing and debugging - where 90% of the work lies.
A new community
Rolling out in early 2023 the new community will bring you together with data practitioners who are on the same track, with the same struggles to share experiences.
We are here for you
This is not a watch and forget platform. We are here to help you. Do you have questions after watching a course - just get in touch with us.


The background of the info card. Likely the portait of a person who is a teacher on the platform.
A colourful small side decoration on an info card.
Timo Dechau
Founder & Data Engineer