On the one hand, it is important to collect the right data. But on the other hand, it is also essential to collect them in the right shape.
Well, the big question is how to get there.
How do we find the right data in the right shape? One answer is to define some metrics.
For example, the metric 'customer acquisition costs/ per channel' serves as an answer to the question of 'which are my best growth channels?'.
Another metric could be 'the potential market size or the 'annual costs' etc.
Since the metrics describe the topic of data tracking in a rather abstract manner it is not easy to go down to the question of 'which data shall get collected?'.