courses
Data Collection & Tracking Design 101
The easy “just dump it” approach to data collection
Lessons
1
Introduction to Data Collection
2
The easy “just dump it” approach to data collection
3
The Disconnection between tracking and business actions
4
Collect the important business questions
5
Collect data using a metrics-based approach
6
Collect data using a business & product based approach
7
The benefits of a structured approach instead of just dumping the data
8
The “Segment” way of Event Tracking - and the problems it can create
9
A quick update for this course and the three layer framework
10
The Entity & Activity-based event schema
11
Customer Events - data that represents your business
12
Product Events - data that shows product usage
13
Interaction Events - most granular level of events
14
Recap of data collection and tracking plan 101
In this lesson
Wait! An episode without any live coding or designing? Yes, we have to cover some theoretical concepts before we get our hands dirty.