Data Collection & Tracking Design 101

Do you like what you see?

Sign up now for free, to enjoy the content of this course and all the upcoming ones!

In this lesson

How do you define the right entities? It makes sense to make use of the business and product base approach. However, the 'customer EVENT approach' is the highest level of abstraction. How does it work? Your business works in a specific way, and so does your customer journey. Customer events need to cover how your business works and the core touchpoints of your customer journey.